

Above is a superb example of how different writing can give the same picture different meanings.
The one on the left side is a scary picture, giving an ominous feel to it with the harsh black and white look. ‘Terror in Harlow’ is also a headline which connotes an eerie feel.
On the other hand, when the headline ‘Harlow-The war of single parenting’ gives a total change of meaning for the photo with just a simple change of words. It now suggests its a place where single parents live rather than being an evil building. This conforms to the stereotype that all single mums live in high rise tower blocks.

Furthermore, changing the opacity gives a different feeling to the photo as well, brightening the sky making the building look less conspicuous. With the text still saying ‘terror in harlow’ it gives the impression that the building itself is the focus of terror rather than all the surrounding area.
The place these images could be found could be a movie poster on a bus stop, or perhaps on the front of a book. The book/film in question would be a scary film and would need to create an eerie feeling of intrigue to make sure people actually want to see it.